Author Archives: James Hackett

Cruzio at the CPUC: What We Shared About Connecting San Jerardo

On April 22, 2026, Cruzio had the opportunity to speak on a panel at a California Public Utilities Commission event focused on the CASF Line Extension Program, the state grant initiative that helps bring broadband to unserved and underserved communities that the market has largely passed by. We were joined by Elise Brentnall, COO and President of South Valley Internet, who shared her team’s experience connecting the Southside project area in the same region. Two independent ISPs, two communities, one program, and a lot of common ground.

Here’s what we discussed.

Background: The San Jerardo Cooperative
The San Jerardo housing cooperative sits outside Salinas, about an hour south of Santa Cruz. It was built in the 1970s by farmworkers who converted an abandoned army labor barracks. Today it’s home to around 250 permanent residents and up to 100 seasonal workers. Nearly all are low-income. Farmworkers in California earn roughly half the state’s average wage, and for many San Jerardo families the numbers are even harder than that.

San Jerardo is also the kind of community that gets left behind on broadband. Several larger ISPs had looked at a connectivity project there before Cruzio got involved, and all of them walked away. The co-op is several miles from the nearest fiber backhaul, and the economics of a traditional build simply didn’t pencil out for carriers focused on denser, more profitable markets.

That’s exactly the gap the CASF Line Extension Program exists to fill, and exactly why Cruzio applied.

Why the LEP Program Was the Right Fit
“The LEP program is designed for communities the market has passed over,” said James Hackett, COO of Cruzio. “San Jerardo had already been turned down by larger ISPs. That’s not a failure of the community. It’s a signal that the market needs help.”
Elise Brentnall framed it similarly from SVI’s perspective. In the Southside area, her team connected over 94 housing units representing more than 500 residents, including low-income families, migrant farmworkers, individuals in transitional housing, and over 130 school-aged children. “The challenge was never identifying the need,” she said. “It was bridging the gap between existing infrastructure and actually delivering service into the community. The LEP program gave us the ability to close that gap.”

For Cruzio, the solution combined licensed fixed wireless backhaul and state-of-the-art point-to-multipoint distribution, leveraging previously CASF-funded middle-mile fiber to connect all 66 units at San Jerardo, including the child care center and community hall, at 1000 Mbps symmetrical speeds.

Three Problems We Had to Solve
When James described the project’s particular challenges on the panel, three things stood out.
1/ Backhaul distance. San Jerardo is several miles from the nearest fiber. Getting adequate backhaul is always step one of any last-mile project, and here it required a creative combination of CPUC-funded Crown Castle fiber and point-to-point licensed fixed wireless. It wasn’t a standard LEP application, but the CASF team engaged seriously with the technical approach and approved it quickly.

2/ Affordability and long-term sustainability. This is a low-income community. Farmworker families at San Jerardo have average household incomes well below the Monterey County median of $71,000. A project that connected residents for a year and then became unaffordable wasn’t worth doing. Through Cruzio’s Equal Access initiative, a partnership with the Community Foundation Santa Cruz County to bridge the digital divide across the region, we committed to providing service at no cost to residents for a minimum of five years. SVI faced a similar challenge in Southside. “We needed to make sure that whatever we built would be sustainable and affordable for residents long-term,” Brentnall said. “Economic considerations were part of the design from day one.”

3/ Urgency. Cruzio launched the San Jerardo project during the COVID-19 pandemic. Children at the co-op were trying to attend school remotely on inadequate connections, falling further and further behind their classmates. “Those kids are our future community leaders,” Hackett said. “Getting them connected wasn’t a priority. It was an emergency.” SVI faced the same reality in Southside, where over 130 children in the K-12 system were among the residents with no reliable internet access.

How the LEP Grant Helped
The CASF LEP team understood what Cruzio was trying to accomplish and moved quickly. They reviewed the technical approach, supported the build throughout, and the project came in ahead of schedule and under budget. All 66 households at San Jerardo, plus the child care center and community hall, now have reliable high-speed internet at no cost to residents.
SVI’s Southside project tells a similar story. “Without the LEP program, this project would not have been feasible within a reasonable timeframe,” Brentnall said. “The return on investment required to build out the necessary infrastructure would have been too great to justify as a standalone business case.” SVI designed their network to scale up to 10 gigabits per second, ensuring the infrastructure will serve the Southside community for years to come.

The Impact
The shift from DSL-tier service to fast, reliable broadband was not incremental for San Jerardo. It was transformative. Cruzio heard from many families whose children’s educational opportunities had opened up in ways that simply weren’t possible before.
The moment that has stayed with everyone at Cruzio is a conversation with Horacio Amezquita, the long-term general manager of the cooperative and our primary community partner throughout the project. Horacio’s father was one of the original tenants, one of the farmworkers who helped transform that old army barracks into a home. Horacio has spent his life fighting for this community, battling for resources, stability, and dignity on behalf of its residents. To hear him talk about what getting connected meant to San Jerardo was a reminder of why this work matters.

In Southside, Brentnall pointed to similar before-and-after contrasts. Families that previously struggled with connectivity now have consistent access for online learning, telehealth, and staying in touch with loved ones. “This community went from completely unconnected to fully connected in a way that supports long-term needs,” she said. “That’s what the LEP program makes possible.”

Participants in the 2026 CASF meeting

James Hackett, Elise Brentnall, Commissioner Darcie Houck, and panel moderator Ben Swearingen


What We’d Tell Other ISPs and Communities
Both panelists had the same top-line message for ISPs considering an LEP application: do it, but go in prepared.
“Come in with solid documentation and a well-thought-out technical plan,” Hackett said. “The LEP team is knowledgeable and will engage seriously with your approach. And don’t be discouraged if the infrastructure challenge looks daunting. That’s exactly what the program is designed for.”

Brentnall emphasized the operational side. “Engage early on permitting and logistics,” she said. “Those elements can significantly impact timelines, and early alignment helps reduce delays.” She also stressed the value of community engagement before construction begins, making sure residents understand what’s coming and are ready to take advantage of the service from day one.

From Cruzio’s experience, one practical lesson stood out on the build itself. One of the distribution points at San Jerardo is located on a metal water tank on the property. The original mounting solution didn’t work, and the team had to pivot to high-strength magnetic mounts, which ultimately performed better anyway. The takeaway: build time into your site survey for non-standard structures, and always have a plan B ready.

About Equal Access
San Jerardo is one of several projects Cruzio has undertaken through the Equal Access initiative, a partnership between Cruzio and the Community Foundation Santa Cruz County with a simple goal: bridge the digital divide and bring true high-speed broadband to every family on the Central Coast, regardless of income level. Equal Access combines LEP grant funding with donations from individuals and businesses to build new infrastructure and subsidize service in communities that need it most. You can learn more or donate at equalaccesssantacruz.com.

Cruzio Internet has been serving Santa Cruz County since 1989. We’re 100% locally owned and operated, and connecting our community, all of it, is what we’re here for.

Cruzio celebrates completion of Equal Access Summits to the Sea project

SANTA CRUZ- Cruzio Internet is celebrating the completion of their ambitious Equal Access Summits to the Sea (EAS2S) project after 18 months of hard work to bring high-speed internet access to thousands of underserved Bay Area residents.

To mark this milestone, Cruzio is hosting a meet and greet on November 12 in Santa Cruz with partners and local elected officials who backed the project, including Congressman Jimmy Panetta and California Public Utilities Commissioner Darcie L. Houck. The speaking portion of the program begins at 1:30pm.

EAS2C was launched with a $5.65 million grant unanimously approved by the California Public Utilities Commission (CPUC) in February 2024. The project delivers high-speed internet to residents in Santa Cruz, Santa Clara, San Mateo, and Monterey counties who lack access to reliable broadband. The network builds on Cruzio’s existing infrastructure, providing speed and reliability similar to fiber at a fraction of the cost.

The project boosts internet speeds for underserved residents including seniors accessing health care and social services; children accessing online education; residents in fire-prone areas staying informed about warnings and evacuations; and home-based businesses and farms that sustain the local economy.

“Our region has a problem.” James Hackett, COO at Cruzio, explained. “We’ve got rural communities, farmers, low-income communities, then just a hop away we’ve got Silicon Valley. It’s quite the gap. The digital divide is real, making life harder for folks. The Summits to the Sea project is working to level the playing field and give everyone a fair shot.”

EAS2C expands on the work of Equal Access Santa Cruz County (EASC), which was launched in 2021 in partnership with Community Foundation Santa Cruz County and local school districts to bridge the digital divide as students switched to remote learning during the COVID-19 lockdowns. The project showed how local giving kickstarts big ideas and how these can transform into regional solutions. Generous donations helped build 35 broadband distribution hubs (Points of Presence or PoPs); connect 1,200+ students and families to new internet access, helped build infrastructure capable of serving 5,000+ more households, and improved broadband availability in over 60% of the Watsonville/Pajaro area.

Community Foundation CEO Susan True recognizes the importance of partnerships with organizations like Cruzio. “We’re proud that local philanthropy is often the first to get behind great people and important projects like EASC. Our early investment can help get big ideas off the ground and help attract sustaining new sources of funding to propel the work forward,” True says.

The impacts of these partnerships were also recognized by local elected officials, including Congressman Panetta, State Senator Josh Becker, State Assembly Speaker Robert Rivas and State Assemblymember Gail Pellerin and others who backed the EAS2C grant.

Cruzio is staffed exclusively by locally hired employees who are trained through a home-grown apprentice program, which provides a stable career path. Our local vendors include John Hope Electric and the Santa Cruz Community Credit Union, whose expertise we relied on to build a robust and reliable project on time and under budget.

For information about internet availability in your area, please check the website faster.cruzio.com.

Event Details: Wednesday, November 12, 2025, 1:00 PM – 3:30 PM at the Audrey Stanley Grove (Santa Cruz Shakespeare site), 501 Upper Park Rd, Santa Cruz, CA 95065.

To attend the event, please RSVP here or email marketstaff@cruzio.com.

First Friday at Cruzio Featuring Liminal Space!

Liminal Space Art Collective is a group of Santa Cruz artists building bridges and dreaming of the future through interactive and immersive art. After covid surges had atomized the already fractured art community of Santa Cruz, Liminal Space grew from a small regular art meetup with the goal of cultivating a space for connection. In 2022, Liminal got the chance to build community by re-imagining the old Circle Church on the west side as an art events venue and home for artist collaboration. Over a hundred artists contributed to the incredible events we hosted there, building lasting friendships along the way. Since then, Liminal has thrown parties alongside Idea Fab Labs, filled the atrium at the MAH, collaborated with the Natural History Museum, built giant mushrooms for the Mushroom Festival, and much more. Our community of 150+ artists continues to grow and learn, to build community and to imagine a better world through our co-creative process.

 

This year, in an effort to support the arts scene, Cruzio went looking for an art group to fill their unused space. Sonya Campbell, a facilitator of the collective and member of the Cruzio team, suggested Liminal as the organization which might make the most of the opportunity. In the weeks after a residency agreement was made, we worked to transform a corner office into a beautiful and calming art gallery. We drew people into the building for our October First Friday event, which showcased art by individual collective members as well as more collaborative pieces. The event was a fantastic success, with a full room for nearly the entire night, and many new connections made. Community members read about First Friday events in the newspaper and came to chat. They saw giant sculptures and tiny paintings, wondered at dioramas, and added to the collaborative canvas we had prepared. Since then, we’ve been working to add even more art to the Cruzio space, and to decorate for our upcoming Halloween-themed event!

 

The holiday for costumes and friends is just around the corner, and as you make your plans, don’t forget to stop by the Cruzio building downtown to join our Halloween First Friday event! On Friday, November 1st, from 6-10pm, Liminal and Cruzio are collaborating once again to create an exciting and spooooky space! Since our October 4th gallery showing, we’ve redecorated – there’s more art to see, more fun to be had, and a lot more decorations in the spirit of the season. For anyone seeking a last minute addition to their costume, Kiara Leonardich will also be offering facepainting! Whether you were present for the October show or not, this party is an event we want you to see.

 

We’re always excited for the chance to create spaces like this for connection, and the work of our amazing team of volunteers and supporters takes each event to the next level. If you’re interested in helping to cultivate spaces for immersive and collaborative art, we are always looking to add more perspectives to our work, and more artists to our team. We’re passionate about creating a Santa Cruz community which values art as a mode of connection. We are working hard to connect with more people and organizations who share our vision of the future. In order to build that future, after all, we have to do it together. To hang out with us, make art together, or discuss how you want to support our connective work, please email us. → connect@limi.space ← We want to hear about what you’ve been dreaming.

-Written by Rose Klein

Faster Internet Coming to Coastside San Mateo

Earlier this year, the state of California awarded Cruzio $5.65 million to improve internet infrastructure in our region. Using state-of-the-art technology, the funded project will bring high-speed connectivity to large parts of San Mateo. Serving homes, businesses, and public safety agencies, the Equal Access Summits to the Sea (EAS2C) initiative is a game-changer, and it’s been years in the making.

The seeds of EAS2C were planted back in early 2021, when Rob Genovesi, a well-respected figure in the community and long-time owner-operator of Coastside.net, sat down with Cruzio’s Chris Frost and James Hackett. As longtime friends and collaborators, the three had often bounced around ideas, having worked together on everything from cutting-edge wireless tech to customer support strategies. But this conversation felt different — this time, they saw a once-in-a-generation opportunity.

In the wake of COVID-19 and a series of devastating wildfires, the state of California was making broadband expansion a priority, pushing to bridge the glaring digital divide. Many residents were still struggling with limited or no internet access, hampering their ability to work, study, or get vital information during emergencies.

Cruzio had a track record of securing grant funding and successfully completing complex projects, to reach unserved areas, even ones larger ISPs had passed on. Our Equal Access initiative had already made strides in providing affordable internet to low-income families, working closely with local schools and nonprofits. Meanwhile, Rob had extensive knowledge of the Coastside region — its beauty, its connectivity challenges, and the urgent need for better service. Recent advances in fixed wireless technology, allowing ultra-fast speeds over longer distances, was the final piece of the puzzle.

The three quickly realized that by combining their resources, they were in a perfect position to secure upcoming grant funding and solve a major regional issue.

By the end of 2021, the partnership between Cruzio and Coastside.net was official, and the combined teams launched into action, working tirelessly to craft the technical and financial framework to secure a multimillion-dollar grant.

Fast forward to February 2024: The California Public Utilities Commission voted unanimously in favor of Resolution T-17810, green-lighting the EAS2C proposal. With the funding locked in, we wasted no time rolling out high-speed, resilient telecommunications infrastructure. Cruzio is set to connect the first wave of subscribers within weeks and by September the network will be fully operational.

The impact? Thousands of homes and businesses will finally experience the speed and reliability they’ve long needed. Beyond that, we’ll integrate fire alert cameras into the network, bolstering safety across the region. Cruzio has already started partnering with local organizations, including the Department of Emergency Management on their Coastal Resiliency Infrastructure Strategic Plan (CRISP), to ensure that this new network benefits the entire community.

We’re excited to see how this infrastructure will shape the future of the Coastside area, and we’re eager to hear from residents and local groups on how we can collaborate to make the most of this new resource. If you’d like to connect with a member of our senior project team about EAS2C, feel free to reach out at cruzio.com/contact.

🎨 First Friday at CruzioWorks!🎨

cruzio exterior building image🎨 First Friday at CruzioWorks!🎨

Get ready to immerse yourself in a vibrant evening of creativity and connection at our First Friday Events on October 4th and November 1st! Our downtown coworking space will be transformed into a vibrant art gallery featuring the Liminal Space Collective.

But that’s not all! To make your First Friday experience even more enriching, we’re offering FREE coworking at our space earlier in the day. From 9 AM to 6 PM, come and work in our collaborative and productive environment at no cost. It’s the perfect opportunity to get some work done and then unwind with us at the art gallery event later from 6 PM to 9 PM.

Whether you’re an art enthusiast, a curious explorer, or simply looking for a lively evening out, this event promises a captivating experience for all.

Date: Friday, October 4th & Friday November 1st

Time: Coworking 9 AM-6 PM, Gallery 6 PM-9 PM

Location: Cruzio (877 Cedar Street, Suite #150)

Parking: Lot behind Cruzio building, ask front desk for a parking pass. If spots are full, paid parking in locust street garage or church street garage

Admission: FREE

first friday

Liminal Space Collective

SCLU Takes the Win at the Memorial Day Surf Contest

Surfboards

The Santa Cruz Longboard Union (SCLU) takes the victory at the 38th Annual Memorial Day Club Invitational, held at Steamer Lane over Memorial Day weekend!

The Union’s Nohemi Kawasaki triumphed in the Women’s age 20-29 category, while Aylana Zanville dominated the Masters Women’s age 40-49 division. Chase Larue secured victory in the Senior Men’s 30-39 age group, followed by Matt Collins in the Masters Men’s 40-49 age group. Frosty Hesson excelled in the Grand Legends 70 and older category, and Leechy Surfboards emerged victorious in the Shapers division. Their collective efforts led to the club’s impressive total of 2,300 points!

This event is more than just a surf contest; it’s a symbol of community spirit and support for local nonprofits benefiting children. As the longest-running longboard contest in the US, it brings together surf enthusiasts from far and wide to enjoy the thrill of the waves while contributing to a worthy cause. This year, Cruzio was honored to provide free WiFi connectivity throughout the event, ensuring that the judges booth ran smoothly and that organizers & attendees could stream the contest and share their experiences in real-time, further amplifying the event’s reach and impact.Cruzio Installation

At Cruzio, we understand the importance of supporting events that unite our community and make a positive difference. By contributing our services to the 38th Annual Memorial Day Club Invitational, we enhanced the overall experience for attendees while also playing a part in the larger effort to support local nonprofits. We are proud to have contributed to another successful year of the Invitational, and are reminded of the power of coming together to make a difference. Cruzio looks forward to continuing our support for future events that uplift and enrich our community.

“Thanks for being a sponsor of the 38th annual Memorial Club Invitational surf contest. Your whole crew was EPIC. Our team was stoked at how easy you made it for us! The Wifi was flawless!!”  -SCLU

 

Equal Access in Watsonville, CA

May is Affordable Housing Month!
Tabasa Gardens

Cruzio provides reliable high-speed internet to the Tabasa Gardens housing complex

Tabasa Gardens Housing Complex

On May 3, 2024, Eden Housing Introduced Tabasa Gardens: Where Community, Sustainability, and Connectivity Thrive! Nestled along Freedom Boulevard, just a mile from downtown Watsonville, this new apartment community is a beacon of inclusivity, serving residents across all income levels. 

The neighborhood is designed to accommodate individuals or families with incomes ranging from 25 to 50% of the median income in the area, which translates to annual earnings of $28,000 to $56,000 for a household of two people. Half the units have been reserved for farmworkers, and six units for people who’ve been experiencing homelessness.

Additionally, with solar panels, energy-efficient appliances, and dedicated bike parking, Tabasa Gardens is Green Point Rated certified.

With a commitment to bridging the digital gap, Cruzio is thrilled to partner with Eden Housing to offer discounted in-unit gigabit WiFi for all. 

We feel proud to be able to contribute. Equal Access is a partnership of Cruzio, local community institutions, and local philanthropists. It’s supported by many of our customers (thank you!) and other local donors who know how important quality internet is to every person. It’s part of treating people with dignity.

Every time we can contribute to the well-being of our community, we are going to try. Each piece may be small, and sometimes we can all feel pretty overwhelmed by the difficulty of curing our local problems. But the only way to tackle big problems is to take the first steps. This housing meets a deep and obvious need. We hope it will prove helpful and we’re delighted to play a part.You can help! Make a donation to the Community Foundation Santa Cruz County Equal Access fund. Or just add a small amount to your monthly Cruzio bill, and we will send it to the fund. Equal Access helps seniors and disabled people access health and social services, children get a better shot at online schoolwork, people looking for jobs find opportunities, and much more. Because we add our own contribution, Cruzio can make a small amount of money go a long way.

https://edenhousing.org/properties/tabasa-gardens/ 

Cruzio Receives State Grant for Equal Access Summits to the Sea Project

On February 15th, the California Public Utilities Commission unanimously approved Resolution T-17810, giving the green light to Cruzio’s Equal Access Summits to the Sea (EAS2C) grant proposal.

EAS2C is a game-changer, bringing high-speed connectivity to large areas of San Mateo, Santa Cruz, Santa Clara, and Monterey Counties where internet service is inadequate. Many folks in these rural and remote regions have been left behind, dealing with outdated copper networks and limited internet options that are both scarce and pricey. Cruzio came up with an economical plan to address the problem, and the State of California has approved and will fund some of the work.

Using state-of-the-art fixed wireless hardware, Cruzio will rapidly deploy gigabit broadband to thousands of locations in this under-served region. And EAS2C’s middle-mile infrastructure is “open access,” meaning other ISPs can hop on board to offer speedier, more reliable services to residents across the Central Coast. The network will lighten the load on smaller providers, paving the way for fairer prices and better service for all.

And it’s not just about binge-watching Netflix and making Zoom calls. In rural areas like these, reliable internet is a lifeline, especially when it comes to public safety. That’s why Cruzio has partnered with the AlertWildfire consortium to install internet-connected cameras along the network, keeping an eye out for wildfires and helping keep communities safe.

EAS2C project area

EAS2C project area

For the last few years, Cruzio has worked with local school districts, municipalities, and non-profit partners to provide subsidized internet to low-income families through our Equal Access initiative. The populations are diverse, including everyone from recent immigrants in crowded farmworker communities to families who’ve lived in isolated mountain homes for many generations.

Cruzio’s mission is to provide every household with the same level of service that we make available to our more urban customers. Recent advances in fixed wireless technology, matched with Cruzio’s familiarity with the area, are making that mission a reality.

“Our region has a problem.” James Hackett, COO at Cruzio, explained. “We’ve got rural communities, farmers, low-income communities out here. Then just a hop away we’ve got Silicon Valley, high-tech and bustling. It’s quite the gap. But getting reliable internet out here? Not so easy with our geography. And that digital divide? It’s real, making life harder for folks. With the Summits to the Sea project we’re working to level the playing field and give everyone a fair shot.”

This project represents a generational leap forward in broadband access, and it wouldn’t have been possible without the support of concerned community groups and elected officials. Big thanks to Representatives Jimmy Panetta and Anna Eshoo, State Senator John Laird, State Assemblyman Robert Rivas, the Santa Cruz County Board of Supervisors, Monterey County Supervisors Chris Lopez, Mary Adams, and Luis Alejo, as well as the Santa Cruz, Monterey, and Santa Clara Offices of Education, the Central Coast Broadband Consortium, Monterey Bay Economic Partnership, and many others. We especially want to recognize the incredible work being done by Cruzio’s growing team of all-local employees, many of whom have been with us for decades. It’s been a team effort, and fast, affordable internet is going to make a world of difference for folks across the region.