If you have been toying with the idea of starting your own home-based Santa Cruz business, I have a suggestion. Pick any of our healthy chocolate products: Xocai Nuggets, Xocai Omega Squares, the Xocai protein bar, Activ, Sipping Xocolate, the Xocai Powerhouse cookie, or the fabulous Xocai protein shake. Now, figure out which Santa Cruz submarkets would be most interested in that particular high-antioxidant chocolate product.
When I tried this little exercise with several different Xocai chocolate products, I was surprised at the diverse demographics of the California healthy chocolate submarkets. It re-affirmed the fact that the global chocolate market does include virtually everyone.
There are people in every California city, age group and socio-economic class who consume chocolate daily. A significant portion of these chocolate lovers are concerned about the high fat content of traditional chocolate snacks sold everywhere in stores Santa Cruz.
It is no secret that the demand for healthy chocolate is steadily increasing, right along with the median age of Santa Cruz boomers.
For an informative, delicious and enthusiastic discussion, join me at my next Santa Cruz healthy chocolate meeting. Call (831) 464-0520 for the time, date and location.
I'm Jenny D'Angelo and I eat chocolate for health and well-being. You can too!