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Here’s a quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

Who

You should use social media if you have a business and want to do any of the following:

• Reach new customers
• Build relationships with existing customers
• Create awareness of your products or services through PR and

Here’s a quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

Who

You should use social media if you have a business and want to do any of the following:

• Reach new customers
• Build relationships with existing customers
• Create awareness of your products or services through PR and

One of the great things about social media is that people who interact with your company through online social networks have chosen to connect with you. Either they have networked with you on LinkedIn, became a fan of your Facebook business page, followed you on Twitter, or searched for you online. For simplicity’s sake, let’s call these people your

If you’re having a hard time making sense of all the tweets in the Twitter stream, it might be time for you to start using a Twitter application to organize your tweets for maximum readability. With a Twitter application, you can group the tweets in logical categories and really start to read only those tweets that interest you.

If you think of all the

 

Getting news coverage is becoming more and more difficult. Journalists are overworked, readers have online information overload, and ranking high in search engines is a challenge. The appeal of news coverage is very real, however. Getting a well-placed news story can create free advertising for your business that has a more objective feel than a

Twitter has become an important part of a modern marketing strategy, and a part of everyday business for many companies. Although some organizations are hesitant to start using Twitter, it’s not difficult to create a Twitter presence, and it doesn’t cost anything besides a little bit of your time. The time you invest will be well spent, as Twitter is a very

Facebook can be a great way to connect with your customers, especially if your products or services are geared to consumers. But Facebook can also be useful to B2B marketers. Facebook’s popularity means that many of your customers already use Facebook to keep in touch with friends, participate in groups, and keep up with celebrities and companies. Your

LinkedIn is probably the most important online tool in your social media toolbox. It is a great way to showcase information about you and your company, plus it’s a great way to connect with others in your industry or with potential customers. LinkedIn has four basic features that you should use: Profile Pages, Company Pages, Answers, and Groups.

Every day, business owners and advertisers hear about how they must keep up with the latest social media networks in order to have conversations with customers. There are now hundreds of options to consider, but with limited time, where is your time best spent? Whether building your company’s brand or your personal brand, the best place to start is with

Trying to figure out how to use social networks for business?

I  did a recent presentation on June 11th at the Santa Cruz Chamber of Commerce Women In Business Caffeineighted breakfast called “Free Online Tools to Create Conversations ” that is now available as an online slideshow on SlideShare. The presentation introduces six online social media

It’s easy to stake out a place on the web without creating a website. You add your employees to LinkedIn, create a company page on Facebook, have your team participate on Twitter, and start a company blog using a blogging site. Using the customization features of these social networking sites, you can inject some of your company’s personality into your

An international panel of judges notified Scott Design on Monday that we have won a pair of Bronze prizes in the 2009 Horizon Interactive Awards competition.

Scott Design was recognized in the Business to Business category for its work on the LogLogic website and in the Self-Promotion/Company Identity category for its  Scott Design Special Delivery

Want to get started with social media but don't know where to start? Here's how easy it is to get involved with the biggies today: Twitter, LinkedIn, and